Logan Eastman D.B.A. Discerning Work
I've built strategy and creative where people and business struggle the most: between what they're supposed to say and what they really mean.Brand work where aspiration and reality meet.
Pitch decks that don't sound like a scene from Succession.
Reporting that's worth the compliance.
Ghostwriting that surfaces an authentic voice.
Copy that lands the truth rather than flatters the audience.I work from a few convictions:
Good work is vital: alive, curious, and a little risky.
Tension is something to use, not resolve.
Respect people's complexity and intelligence.
AIÂ requires pragmatism.Let's make something meaingful.
Who I've Worked With
All For Kids, Bain Capital, B Labs, BIC, Crocs, Flutter Entertainment, HOME, Logitech, Nature's Bakery, Rare Beauty, SokaPAC